Frequently Asked Questions

How long does this take to set up?

The setup duration for our solution can vary based on your specific tech stack and objectives.

Typically, the process is completed within a time frame of 1 to 2 days.

However, it's important to emphasize that our team is dedicated to streamlining this setup process as much as possible. Our aim is to make it hassle-free and efficient for you.

How much traffic is needed to be statistically significant?

The determination of statistical significance in the context of your data largely depends on several factors unique to your specific situation. There is no one-size-fits-all answer that can be applied universally, as the significance threshold is a nuanced decision influenced by various considerations.

Statistical significance is a critical concept when it comes to data analysis and experimentation. It helps you ascertain whether the observed differences or patterns in your data are likely to be genuine or merely the result of random chance.

Several factors come into play when determining the required amount of traffic for statistical significance:

1. Effect Size: The magnitude of the effect you are trying to detect plays a significant role. Smaller effects may require a larger sample size to achieve statistical significance.
2. Variability: The inherent variability in your data affects the sample size needed. Highly variable data may require a larger sample to distinguish meaningful patterns.
3. Desired Confidence Level: The confidence level you wish to achieve also impacts the sample size. A higher confidence level requires a larger sample.
4. Power Analysis: Conducting a power analysis, which considers the effect size, variability, and desired confidence level, can help determine the appropriate sample size for your specific experiment.
5. Risk Tolerance: Your organization's risk tolerance and the potential consequences of making decisions based on insufficient data are important factors. A higher risk tolerance might allow for a smaller sample size, but this comes with increased uncertainty.

In essence, there's no universally fixed number for what constitutes statistical significance. Instead, it's a matter of carefully assessing your unique circumstances and objectives. We recommend working closely with our data experts and statisticians to perform a thorough analysis of your situation. We'll help you strike the right balance between achieving statistical rigor and practical feasibility. Our goal is to ensure that your data-driven decisions are based on sound statistical principles.

Will this work with my page? I have XYZ integrations.

For the majority of companies, our solution seamlessly integrates with your existing tech stack, making the answer a resounding "yes!"

Accrue is designed to work harmoniously on top of your current technology infrastructure without requiring any disruptive replacements or deep integrations.

I could use some additional support on the pricing strategy side. Can you support me?

Absolutely, we offer comprehensive support in the realm of pricing strategy. Our commitment to our customers goes beyond just providing a technical solution. We recognize that pricing strategy is a crucial component of your business's success, and we're here to assist you every step of the way.

Our pricing strategy support includes:

1. Consulting Services: Our team of pricing experts is available to provide valuable insights and guidance tailored to your unique business context. Whether you're looking to optimize your pricing structure, introduce dynamic pricing, or explore new pricing models, we can help you formulate a strategy that aligns with your goals.
2. Advisory Services: We offer ongoing advisory support to ensure that your pricing strategy remains effective and adaptable. Markets evolve, and so should your pricing approach. Our advisors will work with you to stay ahead of the curve and make data-driven adjustments as needed.

What happens if my customers notice two different pricing options? Won’t they complain?

Addressing the potential for customers to notice different pricing options is a valid concern when implementing pricing experiments or dynamic pricing models.

However, we have developed strategies and safeguards to mitigate this risk as much as possible.

Here's how we manage the situation:

1. IP Address Management: We utilize IP address tracking and management to segment users. By ensuring that users from the same IP address are consistently shown the same pricing option, we reduce the likelihood of customers noticing discrepancies.
2. Sample Randomization: We employ sample randomization techniques to distribute pricing options evenly among users. This helps minimize the chances of a customer noticing a consistent pattern of price changes.

While we take proactive steps to manage the visibility of different pricing options, it's important to acknowledge that some level of customer awareness is possible in any experimentation scenario.

However, the goal is to strike a balance between optimizing pricing for your business and maintaining customer satisfaction. With our expertise and tools, we aim to minimize any negative impacts on your customers while maximizing the benefits to your bottom line.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

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